Qwipo — B2B Website Design & Development

The challenge

Qwipo's business spans several audiences and service areas. The website needed to introduce the brand, explain its offering and help retailers, vendors and prospective partners find information relevant to them.

The design challenge was to give this content a clear hierarchy while keeping the navigation and enquiry routes easy to follow.

The approach and solution

We structured the website around a concise brand introduction, a benefits-led homepage and dedicated pages for company information, services and contact details.

The visual direction uses Qwipo's brand colours, light backgrounds, clear headings and grouped content sections. Service descriptions and product artwork provide context for the different audiences, while calls to action lead visitors towards the contact page.

We developed the website with AngularJS and Node.js, bringing the design and page structure together in a custom frontend and backend implementation.

Scope of work

• Website design and visual layout for Qwipo's public-facing business website.
• Custom frontend development using AngularJS.
• Backend development using Node.js.
• Homepage presentation covering the brand, business benefits, customer stories and media showcase.
• Company, services, blog, career, partner and contact page presentation.
• Service sections explaining Qwipo's vendor, retailer, sales and delivery offerings.
• Shared navigation, footer and calls to action linking the key information and enquiry pages.

Outcomes and results

• A live, custom-designed business website for Qwipo.
• A structured presentation of the company and its B2B service offering.
• Dedicated pages supporting company discovery, service exploration and enquiries.
• A consistent brand presentation across the website's main sections.